Responsibilities

• The Social Media and Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions.
• Generate, edit, publish, and share daily social media content inclusive of text, images, videos, or HTML to enhance awareness of JMC brand and increase consumer engagement.
• Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter, and Facebook.
• Use analytical tools to monitor and evaluate the company’s social media presence and performance.
• Create video, graphics, and capture photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
• Support communications plan through content development.
• Help manage and maintain the company website content.
• Assist in creation and delivery of email campaigns that are consistent with our digital strategy.
• Collaborate with the leadership team on talking points, social content, executive communication, and presentations.

Requirements

• Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.
• Minimum of three years of public relations and/or marketing experience; healthcare or non-profit experience preferred; portfolio of content examples required.
• Excellent writer along with ability to create content and short-form video.
• Full understanding of social media channels and content distribution
• Confident communicator with ability to work with leadership, medical staff, and employees to identify content that reinforces JMC brand.
• Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously.
• Must thrive in a fast-paced environment.
• Must be proficient in Microsoft Word, Excel, and PowerPoint
• Experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms