Responsibilities

• Develop and execute a comprehensive social media strategy and content calendar for Facebook, Instagram, TikTok, and LinkedIn
• Create, schedule, and optimize engaging posts, Reels, Stories, and promotional campaigns using recognized social media management platforms
• Design graphics, promotional materials, menus, and visual assets for events and marketing initiatives
• Attend on-site and off-site events to capture photography, videography, and behind-the-scenes content
• Analyze performance metrics and continuously refine content strategies to maximize reach, engagement, audience growth, and event participation
• Collaborate with the leadership team, Executive Chef, Head Brewer, and Tasting Room Manager on content related to beer releases, food pairings, special events, and brewery experiences
• Support broader marketing initiatives, including email marketing and SEO-friendly digital content where applicable
• Utilize AI tools and technologies to enhance content creation, generate ideas, optimize captions, improve visuals, analyze trends, and streamline workflows

Requirements

• 3+ years of professional social media management experience with demonstrated results across Facebook, Instagram, TikTok, and LinkedIn
• Strong content creation, graphic design, photography, and videography skills
• Experience with Canva, Adobe Creative Suite, PowerPoint, or equivalent design tools
• Strong understanding of social media algorithms, analytics, and paid advertising strategies
• Excellent written communication, creative storytelling, and time-management skills
• Ability to work independently and manage multiple projects efficiently
• Flexibility to attend occasional evening and weekend events
• Ability to reliably travel to on-site and off-site events in the Middleburg area
• Must be at least 21 years of age