Responsibilities

• Produce 15-20 short-form video assets per week for Instagram Reels, TikTok, and YouTube Shorts
• A seasoned cutdown editor – extracting maximum value from source videos through reformatting and repurposing for each platform
• Shoot original social content including product details, pieces to camera, wrist shots, and behind-the-scenes footage
• Design social graphics, product cards, and branded templates in Canva
• Comfortable directing and appearing on camera when required (e.g. presenting, voiceovers, behind-the-scenes content)
• Edit short-form video content with platform-specific optimisation (hooks, CTAs, product integration)
• Capture retail-focused content at showrooms, events, and brand activations
• Schedule and publish posts across Instagram, TikTok, and YouTube
• Write engaging, on-brand captions that speak to watch enthusiasts at all levels
• Manage community engagement (responding to comments, DMs, basic community moderation)

Requirements

• 2-3+ years of hands-on social media production experience (shooting, editing, publishing)
• TikTok expertise: Demonstrated success creating native TikTok content with proven engagement
• Strong video editing skills using Adobe Premiere, CapCut, or similar tools
• Expert-level Canva skills for creating graphics, cards, and branded templates
• Excellent copywriting ability – sharp, witty, platform-appropriate captions
• Genuine interest in watches and luxury retail (you don’t need to be an expert, but you need to care)
• AI-Driven Execution: You’re hands-on with AI tools, using them to elevate speed, ideation, creativity, and effectiveness
• Retail or e-commerce experience, understanding how content drives conversion
• Self-directed work style with ability to manage projects across time zones
• Portfolio demonstrating social-first video content across Instagram, TikTok, and YouTube

Preferred

• Knowledge of watch brands and watch culture
• Experience with Adobe After Effects or motion graphics
• Understanding of YouTube content strategy beyond Shorts
• Experience working within editorial teams with established brand guidelines
• Experience working with influencers or content creators
• Background in fashion, luxury goods, or premium lifestyle brands