Responsibilities

• Collaborate with strategists, designers, project management, product, data, and editorial teams to ideate on optimized social assets during campaign production.
• Create or oversee short-form video cutdowns, social statics, motion assets, and platform-native copy that align with BBC editorial standards.
• Work closely with video/audio producers to ensure social creativity is factored into hero films, short-form edits, and multi-format assets, and shape how content is captured on set for social use.
• Collaborate with internal teams and clients to recommend paid social strategies that drive engagement and amplification of branded content campaigns.
• Dedicate around 25% of the role to close collaboration with central performance teams, ensuring alignment on priorities, facilitating knowledge-sharing, and driving joint experimentation across EMEA and APAC markets.
• Lead collaboratively the holistic distribution strategy inclusive of BBC O&O editorial channels per branded content campaign, to ensure a targeted approach based on real data.
• Develop innovative, social-first creative concepts for branded content campaigns during pre-sales, ensuring social is integrated into overall creative strategies.
• Advise sales and creative teams on social trends, formats, and platform best practices to strengthen pitches and proposals. Presence on sales calls with clients as the “social media” expert.
• Contribute to marketing tentpole and category deck development providing social media through-starters.
• Maintain a proactive social content calendar aligned with launches, campaigns, and events.

Requirements

• 5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing.
• Experience working on B2B and B2C campaigns and managing corporate social accounts is highly desirable.
• Experience with paid social tactics, influencer partnerships, and content distribution strategies.
• Experience producing creative assets (images, short videos, motion graphics) for social media required.
• Deep understanding of social-first branded content strategy and creative execution.
• Expertise in B2B social media marketing, especially on LinkedIn and YouTube.
• Ability to create and edit engaging, dynamic visual and video content for social platforms, using tools such as Adobe Creative Suite, Canva, Microsoft Office Suite, or native platform editors.
• Understanding of paid social media strategies and how to leverage them to amplify branded content campaigns effectively

Preferred

• Strong creative and strategic thinking, with the ability to translate ideas into actionable social campaigns.
• Knowledge of social performance metrics and ability to derive actionable insights.
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences.
• Proficiency with social publishing tools and analytics platforms.
• Collaborative, proactive, and able to manage multiple priorities effectively.

Benefits

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Strong commitment to work/life balance
• Free Retirement Consulting for all employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement