Responsibilities

• Lead end-to-end creative development of paid social video assets tailored to specific platforms and audiences
• Develop creative strategies and content formats that align with full-funnel marketing objectives and platform best practices
• Supervise and mentor freelancers, including designers and copywriters
• Review creative pitches and deliverables - from concepting to post-production, offering clear and actionable feedback while upholding high creative standards
• Manage platform-specific programming calendars to ensure we’re meeting strategic objectives and consistently delivering on campaign deadlines
• Partner with Brand Strategy, Merchandising and performance media leads to understand campaign objectives and translate them into compelling creative strategies
• Continuously test and iterate on creative approaches and formats to improve performance
• Surface new creative tactics and opportunities, informed by cultural and platform trends and competitive insights

Requirements

• 8+ years of experience producing digital and social media content, with a strong understanding of paid social advertising. Prior experience at a creative or media agency is preferred
• Deep knowledge of the social media landscape: you’re immersed in social content trends with a pulse on cultural conversations
• A consistent track record of managing creative development for social advertising campaigns across multiple platforms
• Experience managing freelance creative talent
• Deep understanding of platform-specific best practices and paid formats, particularly for TikTok and YouTube
• Fluency in paid measurement and familiarity with creative testing methodologies
• Ability to balance creative vision and storytelling with performance marketing objectives
• Exceptional time management and project management skills, with the ability to juggle multiple projects simultaneously under tight deadlines
• Clear communication - you enjoy collaborating cross-functionally and build strong working relationships with peers and partners
• A passion for supporting small businesses, creativity and craftsmanship
• Availability to work in a hybrid role within commuting distance to Brooklyn headquarters, and capability to work out of office as needed (typically 2x per week)

Preferred

• Prior experience at a creative or media agency is preferred.