Responsibilities

• Social Media Strategy & Trend Analysis
• Monitor current social media trends, viral topics, platform changes, and emerging content formats.
• Identify content opportunities that are relevant to our brand and audience.
• Develop content ideas based on trends, audience interests, and business goals.
• Recommend new platforms, content formats, and strategies when appropriate.
• Analyze content performance and use data to continuously improve reach, engagement, and audience growth.
• Content Development
• Develop social media content from concept through publication.
• Create content independently when appropriate.
• Develop talking-head video topics, hooks, outlines, and scripts for the founder to film.

Requirements

• Several years of experience in social media marketing, digital marketing, content creation, or a related field.
• Fluent in Mandarin Chinese, including strong reading and writing skills.
• Strong understanding of Instagram, TikTok, YouTube, RedNote/Xiaohongshu, and other major social platforms.
• Experience with short-form video editing.
• Experience creating social media graphics and visual content.
• Comfortable using AI tools for content creation, graphic design, research, and marketing.
• Strong understanding of social media trends and what makes content engaging and shareable.
• Ability to work independently and take ownership of projects.
• Strong organizational and time-management skills.
• Able to meet deadlines and manage multiple platforms simultaneously.

Preferred

• Ambitious and motivated to grow.
• Creative and full of ideas.
• Proactive rather than waiting to be told what to do.
• Curious and willing to learn new tools and strategies.
• Comfortable experimenting, measuring results, and adjusting quickly.
• Passionate about social media, branding, storytelling, and audience growth.
• Someone who takes pride in finishing projects and producing high-quality work.

Benefits

• Flexible schedule
• Paid time off