Social Media Marketing Specialist

Responsibilities

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that resonates with target audiences.
• Monitor social media channels for trends and insights through social listening.
• Manage social media advertising campaigns, including Facebook Advertising, to increase brand awareness and engagement.
• Collaborate with the graphic design team to produce visually appealing graphics using Adobe Creative Suite, including Adobe Photoshop and Illustrator.
• Analyze performance metrics using tools like Google Analytics and Buffer to assess the effectiveness of campaigns and make data-driven decisions.
• Conduct public relations efforts to enhance brand reputation and manage relationships with influencers.
• Engage in content creation that includes photography, video editing, and proofreading to ensure high-quality output.
• Maintain branding consistency across all social media platforms while adapting content for e-commerce initiatives.

Requirements

• Proficiency in social media management tools such as Hootsuite and Buffer.
• Strong understanding of digital marketing principles including web analytics and e-commerce strategies.
• Excellent graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of SEO best practices, keyword research techniques, and social listening tools.
• Ability to create compelling content that drives engagement across various channels.
• Strong relationship management skills with a focus on building partnerships within the industry.
• Experience in public relations strategies that enhance brand visibility.
• Familiarity with video editing software for creating engaging multimedia content.

Benefits

• Flexitime
• On-site parking