Social Media and Marketing Specialist

Responsibilities

• Social Media Strategy and Management
• Develop and execute a comprehensive organic social media strategy aligned with University marketing and institutional goals.
• Manage LMU's primary social media platforms, including Facebook, Instagram, LinkedIn, YouTube and TikTok.
• Provide strategic oversight and brand guidance for social media accounts managed by University schools, programs and departments.
• Maintain accurate and secure records of official University social media accounts and administrative access.
• Develop and manage social media content calendars and coordinate campaigns across University departments.
• Content Creation and Digital Marketing
• Create engaging written content, photography, graphics and short-form videos for social media platforms.
• Develop creative campaigns highlighting University programs, events, student experiences and institutional achievements.
• Collaborate with students, faculty and staff to identify compelling stories and create authentic content.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism or a related field.
• Bachelor's (Required)
• Public Relations: 2 years (Required)
• Social media management: 3 years (Required)
• Marketing: 4 years (Required)
• Harrogate, TN 37752 (Required)

Preferred

• Master's degree or relevant professional experience.

Benefits

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance