Social Media Strategy Specialist
State Farm
Bloomington, IL (Remote)
$81K/yr - $138K/yrIn-houseFull-timeMid level5+ years exp.
2 hrs ago
Social Media Marketing Specialist
Urbana, IL (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Job Summary
Drive social media strategy and paid campaigns for a growth-focused e-commerce team.
- Own the planning, creation, and management of social content.
- Must-have: Deep experience with Google Ads and Meta Ads Manager.
- Standout: Track ROI, optimize for conversions, and inform creative strategy.
Job Description
Responsibilities
- Plan, create, and manage social media content across multiple platforms
- Design and execute paid ad campaigns on Google Ads and Facebook/Instagram
- Monitor campaign performance and optimize for ROI, conversions, and engagement
- Conduct audience research and competitor analysis
- Collaborate with the team to develop creative strategies and campaigns
Requirements
- 3–4 years of hands-on experience in social media management and paid advertising
- Strong expertise in Google Ads and Meta Ads Manager
- Creative mindset with the ability to generate fresh content ideas
- Analytical skills with a focus on performance tracking and optimization
- Excellent communication and time management skills
Benefits
- Growth-oriented work environment
- Opportunity to work on diverse and exciting projects related to e-Commerce
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