Responsibilities

• Create engaging and relevant content to disseminate through existing and emerging social media channels including Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, TikTok and LinkedIn.
• Respond to guest comments, inquiries and reviews on all social media and travel review platforms.
• Have knowledge/understanding of social media-related technology/advertising and be able to guide these strategies for the property.
• Consistently seek out innovative tools and opportunities to promote the company’s brand and retail message through social media and public relations programs.
• Recommend and coordinate all influencer marketing partnerships and campaigns.
• Manage relationship with PR agency and corporate PR.
• Ensure property leadership is aware of and prepared for PR opportunities.
• Maintain and distribute press kits and press releases, as needed.
• Consolidate and maintain all media coverage.
• Solicit and coordinate media events, promotions, and fam trips.

Requirements

• Expert comfort level with social media platforms, including Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, TikTok, and LinkedIn.
• Comfortable using a smartphone to capture high‑quality photo and video content, ensuring strong composition, lighting awareness, and consistency with brand standards.
• Experience with video‑editing platforms (e.g., CapCut) to create engaging, on‑trend social media videos.
• Create and manage comprehensive social media content calendars across multiple accounts, ensuring timely posting, strategic alignment, and consistent brand messaging.
• Strong attention to detail and impeccable follow through.
• Ability to meet deadlines and handle multiple priorities.
• Excellent analytical, problem solving, administrative, multi-tasking, organization and prioritization skills.
• Excellent interpersonal and communication skills (verbal and written), fluent and articulate English.
• Ability to work efficiently, independently and cohesively, consistently producing quality results.
• Bachelor’s or related degree preferred.

Preferred

• Boosting posts and managing ad budgets through Meta Ads is a plus
• Project management software experience is a plus