Responsibilities

• Own Branch's organic social strategy across LinkedIn and evaluate opportunities on additional platforms.
• Develop monthly social calendars aligned with company priorities, campaigns, product launches, events, and industry moments.
• Identify new formats, trends, and opportunities to increase engagement and brand awareness.
• Recommend new channels and social initiatives based on audience behavior and business goals.
• Read and react to requests for social posts from other members of the organization.
• Write engaging social copy that reflects Branch's brand voice.
• Create and publish a mix of graphics, videos, carousels, polls, animations, and short-form content.
• Repurpose webinars, reports, blogs, podcasts, customer stories, events, and executive content into compelling social assets.
• Actively participate in campaign ideation to support broader marketing campaigns.
• Partner with the Creative team to produce high-performing visual content.

Requirements

• 3–5+ years of experience managing B2B social media, preferably in SaaS or technology.
• Experience creating social-first content, including graphics, video, and short-form assets.
• Strong understanding of LinkedIn best practices and experience managing company and executive accounts.
• Familiarity with social media management and analytics platforms.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Curiosity about emerging social platforms, AI tools, and content trends.
• Strong collaboration skills and the ability to work cross-functionally with marketing, product, creative, communications, and executives.

Preferred

• Basic video editing and motion graphics experience.
• Familiarity with influencer marketing or creator partnerships.
• Understanding of mobile marketing, adtech, martech, or SaaS.

Benefits

• Comprehensive benefits package
• Health and wellness programs
• Paid time off
• Retirement planning options