Social Media Coordinator

New York City, NY (On-site)

$68K/yr – $75K/yrEntry Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own the brand’s social strategy and execution across key platforms, driving editorial planning, publishing, and campaigns from concept to launch, while shaping founder storytelling and coordinating cross-functional launches.

  • Define platform-specific social approaches aligned with brand priorities
  • Translate marketing goals into compelling social storytelling and content plans
  • Collaborate with Creative, PR, Influencer, Marketing, and Digital teams to integrate social into campaigns

Job Description

Responsibilities

  • Social Strategy & Editorial Planning
  • - Support the development and execution of the brand’s social media strategy across Instagram, TikTok, Pinterest and emerging platforms.
  • - Manage the social editorial calendar, ensuring content is strategically planned around brand priorities, product launches, campaigns, events, partnerships, and cultural moments.
  • - Translate broader marketing and communications priorities into relevant social storytelling.
  • - Help develop platform-specific approaches vs repurposing content across channels.
  • - Proactively identify opportunities for the brand to participate in relevant cultural conversations, trends, and moments.
  • Content & Publishing
  • - Support the day-to-day scheduling, and publishing of social content.
  • - Brief in copy needs for all social with the copywriter
  • - Assist with social-first shoots, behind-the-scenes content, event coverage etc. in collaboration with the social content creator

Requirements

  • 2–3 years of experience in social media, digital marketing, content, or a related field; fashion, luxury, beauty, lifestyle, or editorial experience strongly preferred.
  • Strong understanding of Instagram and TikTok, including platform-specific best practices.
  • Excellent visual instincts and a strong understanding of fashion imagery, styling, and brand aesthetics.
  • Deep understanding of current social platforms, creators, internet culture, and emerging trends.
  • Highly organized with exceptional attention to detail.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Comfortable working collaboratively across creative and business teams.
  • Strong communication skills and the confidence to proactively share ideas and recommendations.
  • Experience with social publishing and analytics platforms; Dash Social or similar tools a plus.
  • Experience with influencer/creator platforms such as ShopMy is a plus.

Preferred

  • Experience with social publishing and analytics platforms; Dash Social or similar tools a plus.
  • Experience with influencer/creator platforms such as ShopMy is a plus.
  • A genuine passion for fashion, culture, art, music, and the world of the brand

Benefits

  • Medical, Dental, Vision, Paid time off program, Summer Fridays, Disability, Retirement Plan , Clthing Allowance and Employee Discount program.
Nili Lotan New York logo

Nili Lotan New York

2.6 Glassdoor

Facebook » facebook.com/nililotanTwitter » twitter.com/nililotanInstagram » @nililotanPinterest » pinterest.com/nililotan/Nili Lotan is an Israeli-born and New York-based fashion designer. After graduating from the prestigious Shenkar College of Engineering and Design in Tel Aviv, Nili moved to NYC in 1980 to pursue a career in fashion design, where she enjoyed a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica.Nili launched her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, that has since expanded to include jeans, belts and handbags as well as limited-edition collaborations. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.

Founded in 2003
New York, New York, USA
168 employees (57 in marketing)
26% recommend to a friend
22% CEO approval

Salaries

Posted range

$68K/yr – $75K/yr

Taken straight from the job posting.

See all Nili Lotan New York salaries

Traffic Signals

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Traffic Source Mix
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59.8%
Referral
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Social
4.1%
Paid
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Headcount Trend

Current headcount: ~168
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Social Media Coordinator

Nili Lotan New York · New York City, NY · On-site