Responsibilities

• Manage daily social media posting schedules, monitor engagement metrics, and respond to audience interactions promptly.
• Develop and execute paid advertising campaigns across digital channels such as Google Ads and social media platforms to generate qualified leads.
• Analyze campaign performance data using analytics tools; report on key metrics and adjust strategies to improve ROI.
• Assist in the development of marketing materials including email campaigns, blog posts, and promotional content.
• Plan, build, and manage paid ad campaigns on Meta (Facebook + Instagram) and TikTok, and optimize them toward unit sales.
• Produce and publish organic short-form video (Reels, TikTok, YouTube Shorts): write hooks, shoot or assemble, edit, caption.
• Build and maintain simple landing and explainer pages that ads point to.
• Run an email capture and nurture funnel (lead magnet, then follow-up sequence, then purchase).
• Set up and maintain review-capture, referral, and repeat-purchase mechanics.
• Track and report monthly on units sold, cost per sale, and revenue, and adjust spend accordingly.

Requirements

• 3-4 years of experience
• Paid social advertising: hands-on Meta Ads Manager (Facebook + Instagram) and TikTok Ads Manager: campaign structure, audience targeting, budgets, A/B testing, and optimizing to a cost-per-sale or return-on-ad-spend goal.
• Conversion tracking: installing and using the Meta Pixel / Conversions API and TikTok Pixel; reading results and attributing sales to campaigns.
• Short-form video: writing scroll-stopping hooks and producing/editing vertical video for Reels, TikTok, and Shorts (e.g. CapCut or equivalent), including captions.
• Direct-response copywriting: ad copy, hooks, and landing/explainer page copy that drives action.
• Landing pages and funnels: building simple pages and a lead-capture-to-email flow using common no-code or website tools (e.g. WordPress, Shopify, or a funnel builder) and an email marketing platform (e.g. Mailchimp, Klaviyo, or similar).
• Analytics and reporting: comfortable with numbers: reads ad and web analytics, calculates cost per sale and return on ad spend, and produces a clean monthly performance report.
• Ad-policy and claim compliance: understands Meta and TikTok rules for health-adjacent products and writes carefully worded claims ("could" or "may," never a diagnosis or a cure); does not overstate results.
• E-commerce and marketplace experience, especially driving external traffic to Amazon or eBay listings and capturing reviews.
• Experience marketing a physical or consumer health, wellness, or home product.

Benefits

• Health insurance
• Paid time off