Social Media Marketing Manager

Responsibilities

• Own the operating plan, standards, and results for one to five assigned clients.
• Assign tasks and posting plans to the operators working on accounts within your client portfolio.
• Review execution, identify missed posts or quality problems, follow up directly, and escalate repeated failures to leadership.
• Maintain an accurate account-ownership map, backup coverage, access procedures, calendars, and handoff notes.
• Personally operate selected accounts within your portfolio and selected accounts from other portfolios when needed.
• Keep client work moving when another operator is absent or an account has an emergency.
• Run assigned Instagram, X, TikTok, and Snapchat accounts from setup through daily execution.
• Build and maintain profiles, bios, link-in-bio pages, tracking links, content calendars, and platform-specific workflows.
• Publish or schedule the daily volume required by each account's operating plan.
• Monitor daily views, follower growth, reach, engagement, profile activity, link traffic, and other available performance signals.

Requirements

• Strong practical ability in social media, AI content, or both.
• Experience managing multiple social accounts is strongly preferred; prior agency employment is not required.
• Working knowledge of Instagram, X, TikTok, and Snapchat, including account setup, publishing, formats, trends, analytics, account standing, and recovery.
• Willingness to coordinate other operators while still performing detailed hands-on account work yourself.
• Excellent organization and follow-through across many accounts, platforms, deadlines, and access dependencies.
• Direct, professional communication with clients and teammates.
• Good judgment under pressure, especially when an account is restricted, content is missing, or weekend coverage is needed.
• Strong visual judgment and a practical understanding of hooks, short-form formats, calls to action, and audience growth.
• Higgsfield experience is valuable. Candidates with strong social or AI ability who can learn the rest of the workflow quickly are also encouraged to apply.
• U.S. work authorization.

Benefits

• Eligible full-time employees health, dental, vision, and life insurance, plus a 401(k) with employer match, subject to active plan rules.