Responsibilities

• The Social Media Marketing Manager leads the day-to-day execution and optimization of Turning Point’s presence across social platforms. Reporting to the Executive Director of Marketing and Communications, this role manages the social media team and oversees content planning and campaign execution, collaborates across departments to amplify ministry initiatives, and uses analytics and emerging technologies to increase audience growth, engagement, and ministry impact.
• Develop a strong command of Turning Point’s voice and use it to write, edit, adapt, and guide existing content for social media while maintaining accuracy and brand consistency. Lead the execution of Turning Point’s social media marketing strategy across platforms to grow audience, deepen engagement, and advance ministry objectives.
• Manage the social media team, workflows, priorities, and publishing processes to ensure timely, accurate, and high-quality execution.
• Oversee community engagement across social media platforms by monitoring comments, messages, and conversations while ensuring timely, professional, and ministry-aligned responses.
• Monitor emerging social media trends, platform updates, and best practices, recommending new approaches that strengthen ministry reach and effectiveness.
• Oversee content calendars and campaign activation across multiple communication points, organizing individual messages into a cohesive and recognizable ministry narrative.
• Measure, analyze, and report on key performance indicators using platform analytics and reporting tools to identify trends, evaluate performance, and translate data into actionable recommendations that improve engagement, audience growth, and campaign effectiveness.
• Ensure all social media content reflects Turning Point’s brand standards, theological accuracy, editorial quality, and ministry voice.
• Regularly use approved AI tools to enhance research, content development, production, reporting, workflow efficiency, and innovation while maintaining editorial oversight and content integrity.
• Collaborate across Marketing, Creative, Broadcast, Web, Email, Donor Development, and other teams to align social media with broader campaigns and make effective use of available content and resources.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent experience
• Five or more years of social media or digital marketing experience
• Demonstrated experience managing Facebook, Instagram, YouTube, X, LinkedIn, TikTok, and emergency social platforms as appropriate.
• Experience using social media management and scheduling platforms (e.g., Vista Social, Hootsuite, Looker Studio, etc.)
• Working knowledge of digital marketing principles, content optimization, and audience development.
• Experience using analytics to improve growth and content performance
• Experience supervising staff or leading a social media team, providing creative direction and constructive feedback.
• Proven ability to lead multiple concurrent projects while meeting deadlines in a fast-paced environment
• Strong writing and editing skills with an ear for established voice
• Strong attention to detail, organization, and ability to manage multiple priorities

Preferred

• Christian ministry, nonprofit, fundraising, or donor communications experience preferred

Benefits

• Generous medical, dental, and vision insurance, with voluntary supplemental plans
• Health Savings Account (HSA) option
• Company-sponsored long-term disability insurance and short-term (outside of CA)
• Company-sponsored life Insurance
• 403(b) retirement savings plan with employer contribution
• Eleven paid holidays
• Accrued vacation and sick time
• Yearly paid time off