Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Manage daily social media management tasks using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Create captivating content including graphics, videos, photography, and written posts using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine marketing tactics.
• Optimize content for SEO by performing keyword research and integrating relevant keywords into posts to enhance organic reach.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital platforms to maximize ROI.
• Coordinate with public relations teams to craft consistent branding messages and manage relationship management efforts with influencers, partners, and stakeholders.
• Analyze web analytics through Google Analytics and web analytics tools to track campaign effectiveness; prepare reports to inform future strategies.
• Support ecommerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.
• Maintain a consistent brand voice across all channels while proofreading content for accuracy, clarity, and alignment with branding guidelines.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience managing social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Familiarity with paid advertising on Facebook Ads Manager or similar platforms for targeted campaigns.
• Strong understanding of public relations principles and relationship management strategies within digital spaces.
• Ability to produce high-quality visual content through photography or video editing using relevant software; experience in video editing is a plus.
• Excellent proofreading skills with keen attention to detail; capable of managing multiple projects in a fast-paced environment.