Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
• Assess and evaluate social media calendars across business units to identify optimal content for master brand channels
• Assist in the development and maintenance of the master brand social content calendar
• Plan, create, and publish engaging content across multiple platforms including LinkedIn, Instagram, Facebook, X, and TikTok
• Manage day-to-day social media operations, including scheduling posts and maintaining content calendars
• Monitor social channels, respond to comments and messages, and foster active audience engagement
• Analyze performance metrics to evaluate campaign effectiveness and implement optimization strategies
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
• Partner with internal teams to amplify campaigns, events, and key initiatives
• Stay updated on social media trends, emerging platforms, and industry best practices
• Oversee paid social campaigns in partnership with media teams, including audience targeting and performance tracking
• Ensure consistent brand messaging and visual identity across all social media channels
• Track competitor activity and identify opportunities for differentiation and innovation
• Manage multiple projects and deadlines efficiently in a fast-paced environment

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• Minimum of 5 years of experience leading social media initiatives for a brand, preferably within a B2B or corporate environment
• Proven experience developing and implementing successful social media strategies and campaigns
• Strong understanding of platform algorithms, current trends, and best practices
• Experience with social media management and analytics tools such as Sprout Social, Hootsuite, or native platform insights
• Basic knowledge of paid social media advertising and campaign optimization techniques
• Excellent writing, editing, and storytelling skills with the ability to craft compelling content
• Strong analytical skills to interpret data and recommend actionable improvements
• Exceptional organizational, time management, and multitasking abilities
• Strong collaboration and communication skills to work effectively with cross-functional teams

Benefits

• Competitive salary within the range of $67,000 to $87,100 USD, commensurate with experience and qualifications
• Comprehensive health, dental, and vision insurance plans
• Retirement savings options and wellness programs
• Paid time off and holidays to support work-life balance
• Opportunities for professional development and career growth
• Flexible work arrangements where applicable
• Access to a collaborative and inclusive workplace culture