Social Media Marketing Manager

Richmond, VA (Hybrid)

$51K/yr – $80K/yrMid LevelFull time

Posted 4 weeks ago

Job Description

Responsibilities

  • Serve as our content creation lead, grow our social media presence across our social media channels.
  • Help drive awareness, engagement, and growth for our financial literacy mission, NIL content and collegiate/NFL speaking engagement and the STB Podcast.
  • Oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.
  • Lead in the collaboration and designing of the strategic social media and marketing plans.
  • Specialize in content creation, independently executing projects and performing daily tasks that use our social media platforms to promote and manage both Occident Wealth Management and Secure the Bag’s brand images.
  • Create, produce, and post the ‘Secure the Bag Podcast,’ which interviews professional athletes.

Requirements

  • Mastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.
  • Proven experience working with athletes, collegiate or professional sports programs, or NIL brands
  • Strong writing and storytelling skills - especially for short-form content and captions.
  • Knowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performance.
  • Minimum 1 year experience Adobe Creative Suite, CapCut, Instagram Reels editor, Buffer/Later, or similar.
  • Knowledge of photography or design management
  • Experience in the sports, digital, or social space is a significant advantage.
  • Bachelor’s degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of study.

Preferred

  • Experience in podcast promotion or short-form video editing
  • Skills in photography/videography at live events
  • Understanding of the financial literacy or wealth-building space

Benefits

  • - 401(k)
  • - 401(k) matching
  • - Dental insurance
  • - Health insurance
  • - Paid time off
  • - Retirement plan
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signedbyvicken

Design, Photography, and Motion Graphics by Vicken Semerdjian

Salaries

Posted range

$51K/yr – $80K/yr

Taken straight from the job posting.

See all signedbyvicken salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
56.5K
Traffic Source Mix
Search
17.4%
Direct
53.2%
Referral
4%
Social
21.8%
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Social Media Marketing Manager

signedbyvicken · Richmond, VA · Hybrid