Responsibilities

• Build and execute a high-impact social media strategy aligned with brand and growth goals
• Grow and engage a global community across all major social platforms
• Leverage paid and organic campaigns to drive measurable business outcomes
• Elevate brand voice and storytelling across channels
• Develop and scale influencer and partnership programs
• Develop and execute B2C social media strategies across platforms including Instagram, Facebook, LinkedIn, and others
• Create compelling, on-brand social content including copy, visuals, and campaign concepts
• Lead planning and execution of social campaigns supporting product launches, promotions, and brand initiatives
• Manage paid social campaigns across platforms such as Meta and Google, optimizing for performance and ROI
• Define and evolve brand voice across social channels, ensuring consistency and engagement

Requirements

• 3–5+ years of experience in social media marketing, ideally within consumer or lifestyle brands
• Proven track record of growing brand-owned social channels and driving engagement
• Experience managing both organic and paid social campaigns
• Strong writing skills with the ability to develop compelling, brand-aligned content
• Familiarity with social analytics, ROI measurement, and performance optimization
• Experience with platforms such as Meta Ads, Google Ads, and related tools
• Basic design sensibility with experience using tools like Adobe Creative Suite
• Understanding of SEO, content marketing, and digital growth strategies
• Experience working cross-functionally and managing multiple projects simultaneously
• Bachelor’s degree in Marketing, Communications, Journalism, or related field