Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Monitor social media channels using tools like Hootsuite or Buffer to schedule posts, respond to comments, and engage with followers in a timely manner.
• Utilize social listening tools to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Analyze media performance metrics using analytics tools such as Google Analytics and social media analytics platforms to measure campaign effectiveness and optimize future initiatives.
• Manage paid advertising campaigns on Facebook Advertising and other social media ad platforms to maximize reach and ROI.
• Collaborate with public relations teams to enhance brand reputation through strategic communication efforts and media outreach.
• Conduct keyword research for content optimization to improve SEO rankings and organic visibility across digital channels.
• Oversee branding consistency across all digital assets while maintaining high standards of proofreading and media editing for professional presentation.
• Track digital marketing performance through detailed reporting on marketing analytics, social media metrics, website traffic, and campaign ROI.

Requirements

• Proven experience in social media management, content creation, digital marketing performance monitoring, and social media marketing strategies.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, along with video editing skills for multimedia content creation.
• Strong knowledge of social media platforms’ algorithms, advertising options (including Facebook Advertising), and media editing tools.
• Familiarity with web analytics tools like Google Analytics and web analytics principles for measuring online campaign success.
• Excellent written communication skills with an eye for proofreading and content writing tailored for diverse audiences.
• Ability to perform keyword research and utilize SEO best practices to enhance online visibility.
• Experience with social listening tools such as Hootsuite or Buffer for audience insights and trend analysis.
• Strong relationship management skills for collaborating across teams including public relations, branding, graphic design, and digital marketing performance monitoring teams.
• Ability to analyze data from various sources including social media analytics platforms to inform strategic decisions.