Responsibilities

• Lead the development and execution of social media strategy across organic and paid channels
• Plan, execute, and optimize paid social campaigns across Meta, LinkedIn, and TikTok, including audience targeting, budget allocation, and bid strategy
• Create, curate, and execute organic posts across Instagram, X, LinkedIn, TikTok, and Facebook
• Monitor social channels for trends, conversations, and brand mentions; engage with followers and build community. Answer DMs, inMail and Facebook messages on brand and event channels
• Plan, recruit for, and manage communications for Social Ambassador Programs, working with the Marketing Director
• Attend events and Social Ambassador FAMs onsite to manage social posting and liaise with clients
• Track and report ROI and ROAS across paid and organic campaigns; adjust strategy based on performance
• Schedule and publish posts using social media management tools
• Manage procurement, contracting, and payment for Social Creators
• Create social media strategy and materials for FAM participants, including paid amplification for clients following FAMs

Requirements

• 4-5 years of experience managing social media for a brand, business, agency, or media company, including hands-on execution of paid social campaigns
• Demonstrated expertise in developing and executing both organic social media strategies and paid social campaigns
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
• Proficiency in audience targeting, campaign optimization, social media analytics, and ROI/ROAS reporting
• Experience managing paid media budgets, external vendors, influencers, or creator partnerships
• Strong understanding of social media platforms, trends, and best practices
• Proficiency with Microsoft Office, Google Workspace, and social media management tools
• Strong graphic design and visual storytelling skills
• Exceptional writing, editing, proofreading, grammar, and communication skills
• Creative, strategic, and data-driven mindset with strong attention to detail

Preferred

• Experience in the travel, hospitality, events, or media industry
• Experience with Sprout Social
• Experience managing influencer, ambassador, or creator marketing programs
• Knowledge of social media advertising attribution and performance measurement

Benefits

• We offer a wide variety of benefit plans, programs, and perks to ensure that our employees can choose the options right for them. Northstar contributes heavily toward insurance plan premiums, and we provide a generous paid time off package. Our offerings are extensive, covering a wide range including a variety of health and dental plans, company-paid life insurance, 401k, and summer Fridays, to name just a few. The annual base salary range for this role is $80,000-$85,000 and is commensurate with experience.