Social Media Marketing Manager

New York City, NY (On-site)

$62K/yr – $80K/yrMid LevelFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive social media strategy for commerce driven initiatives across NY Post brands, collaborating with editorial, design, and product teams to boost engagement, clicks, and sales.

  • Lead content experiments and data driven optimization
  • Align with cross functional partners to translate commerce goals into social programs

Job Description

Responsibilities

  • Collaborate with social and commerce teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with the New York Post Digital Network’s commerce goals, driving content engagement, link clicks and sales.
  • Innovate content presentation on social media, experimenting with formats and interactive elements for engaging graphics and videos that showcase commerce-related content.
  • Work seamlessly with editorial, design, marketing, and product teams (NY Post, Page Six, Decider, NYPostSports, California Post) to align visual content, enhancing individual brand initiatives.
  • Maintain up-to-date proficiency in social media tech and best practices, adapting to tools, algorithms, and platform advancements.
  • Manage social media inquiries from sales and branded content teams, ensuring timely responses.
  • Execute strategies promoting NY Post and Page Six merchandise across social platforms.
  • Track and report on internet trends, particularly in the shopping sphere, social commerce specific trends.
  • Proactively engage the audience with timely, trend-inspired content that resonates within the commerce realm.
  • Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration.

Requirements

  • Extensive experience managing multiple social media accounts, preferably with a large following.
  • Knowledge of micro and macro digital media trends and emerging platforms
  • Proven ability to think strategically and translate strategic goals into actionable social media plans that drive commerce-focused results.
  • Ability to multitask, balance priorities and thrive in a fast-paced environment, quickly adapting to changing trends and leveraging them to enhance social media strategies.
  • Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data.
  • Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement.
  • Experience collaborating with e-commerce platforms or commerce-related brands, translating product offerings into engaging social media content.
  • Ability to be both a self-starter and team player who exhibits strong interpersonal and communication skills.
  • Photo and video editing experience in Canva, Capcut, Premium and Adobe Suite
  • Excellent writing and copy-editing skills.

Benefits

  • For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
New York Post logo

New York Post

3.3 Glassdoor

Every day, the most powerful and influential people in the most powerful and influential city read the New York Post. From our digital network that reaches over 90m viewers per month to our daily print editions seven days a week, our iconic media brand is not slowing down.OUR TEAM: We are a proud, driven, diverse group of employees who believe in breaking and telling stories like no one else can. By telling stories that hold truth to power, we push the envelope and continuously seek new ways to drive our business forward.OUR BRANDS: Include The New York Post: expert news, extensive, award-winning sports coverage, Page Six: the leader in celebrity and entertainment news, Decider.com: helping the on-demand generation discover the best streaming content, Alexa: our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.OUR REACH: People love us. We are one of the largest growing digital networks and our social footprint continues to expand across Facebook, Twitter, Instagram, TikTok, and YouTube, where our videos average 313 million monthly views. OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+, our newly launched Sports membership experience! We’re growing. Come join us!

New York, New York, USA
1.5K employees (692 in marketing)
57% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
112.2M
Monthly Google Ads Budget
$54
Traffic Source Mix
Search
32.1%
Direct
56.5%
Referral
7.2%
Social
4%
Paid
0.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
557 (38% of company)
Median Career Experience
12 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
2

Recent News