Responsibilities

• Develop and execute a cohesive organic social media strategy across key platforms including Instagram, Facebook, LinkedIn, TikTok and X (Twitter).
• Plan and manage social media content calendars aligned with organizational campaigns, awareness moments, sponsorship initiatives, and fundraising priorities.
• Create compelling, mission-driven content that highlights field impact, donor engagement, and key organizational initiatives.
• Leverage platform trends, features, cultural moments, and performance insights to continuously optimize content and engagement.
• Monitor social listening and community feedback to inform strategy and identify audience insights.
• Foster meaningful engagement with donors and supporters through active community engagement, including comments, messages, and conversations across platforms.
• Build and grow engaged online communities while strengthening supporter advocacy.
• Collaborate with paid media and creative partners, as well as internal teams, to align messaging and maximize campaign performance.
• Encourage and support internal participation in social storytelling to amplify mission-driven narratives.
• Provide guidance and best practices to Country Offices to ensure global alignment and strengthen local social media presence.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Minimum 5+ years of experience managing social media for a brand, nonprofit, or executive leader.
• Proven experience developing and executing multi-platform social media strategies.
• Strong writing, editing, and storytelling skills, including ability to adapt voice for brands and executive leaders.
• Deep understanding of social media growth strategies, platform algorithms, and performance optimization.
• Experience using social media management and analytic tools such as Sprout Social, Meta Business Suite, or LinkedIn Analytics.
• Proven ability to collaborate with senior leaders and cross functional teams on communications initiatives.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, or CapCut, with the ability to produce social-ready content as needed.