Responsibilities

• Develop and execute comprehensive social media marketing strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that align with branding guidelines.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content delivery.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Analyze social media performance using analytics tools like Google Analytics and platform-specific insights; generate reports on media performance metrics.
• Collaborate with public relations teams to ensure consistent messaging and enhance brand reputation across digital channels.
• Implement paid advertising campaigns on platforms like Facebook Ads to increase reach and conversions while monitoring ROI.
• Engage actively with followers by responding to comments, messages, and inquiries in a timely manner to foster community relationships.
• Stay updated on the latest digital marketing trends, media editing tools, and social media innovations to keep strategies fresh and effective.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency with social listening tools, media editing software such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing programs.
• Expertise in using scheduling platforms like Hootsuite or Buffer for efficient campaign management.
• Knowledge of SEO practices and keyword research techniques to enhance content visibility.
• Ability to analyze marketing analytics data from Google Analytics and other sources for continuous improvement.
• Excellent written communication skills with an eye for proofreading and content writing that resonates with target audiences.
• Familiarity with branding principles, public relations strategies, and relationship management within digital spaces.
• Skilled in graphic design and photography fundamentals to produce visually appealing content that aligns with brand identity.
• Strong understanding of social media platforms’ algorithms, advertising options—including Facebook Advertising—and overall social media marketing best practices.