Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and support marketing campaigns.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine marketing tactics.
• Execute paid advertising campaigns on platforms like Facebook Advertising to boost reach and conversions while optimizing ad performance through analytics.
• Analyze digital marketing performance using tools such as Google Analytics and web analytics platforms; prepare reports on key metrics including media performance analytics and marketing online analytics.
• Collaborate with public relations teams to craft press releases, manage media relations, and enhance overall brand reputation through strategic communication efforts.
• Stay current with social media trends, media editing tools, graphic design software like Adobe Photoshop and Adobe Illustrator, ensuring content remains fresh and innovative.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Expertise in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for media editing and visual content creation.
• Knowledge of SEO principles, keyword research techniques, and how they influence social media content marketing strategies.
• Ability to analyze social media analytics data to measure campaign success and inform future initiatives.
• Excellent communication skills for engaging audiences through social media content writing and media editing tools.
• Experience with Facebook Advertising campaigns and digital marketing analytics tools like Google Analytics.
• Strong relationship management skills for collaborating across teams including public relations, branding, photography, and video editing professionals.

Benefits

• Flexible schedule