Social Media Marketing Manager

Responsibilities

• Develop and deliver Argento's organic and paid social media strategy across key platforms.
• Plan engaging campaigns supporting brand growth, product launches, promotions and key retail trading periods.
• Manage a structured social content calendar while remaining responsive to emerging trends and opportunities.
• Act as the Company's social media specialist, identifying new platforms, formats and opportunities for growth.
• Create, coordinate and edit high-quality content including photography, graphics, reels, short-form video, stories and copy.
• Develop engaging platform-specific content for channels including Instagram, Facebook, TikTok and LinkedIn.
• Bring our products, stores, people and brands to life through engaging social-first storytelling.
• Work closely with the Creative Director to ensure content reflects the Company's creative direction, visual identity and tone of voice.
• Plan, manage and optimise paid social campaigns and agreed budgets.
• Monitor performance against agreed KPIs including reach, engagement, audience growth, website traffic, conversion and return on advertising spend.

Requirements

• Previous experience in a social media, digital marketing or content marketing role, managing business social channels.
• Demonstrable experience developing and delivering organic and paid social campaigns.
• Strong content creation skills, particularly photography, short-form video, reels and copywriting.
• Strong working knowledge of Instagram, Facebook and TikTok and how content should be adapted for different audiences.
• Experience of paid social advertising, including platforms such as Meta Ads Manager.
• Good understanding of social media analytics, KPIs and performance reporting.
• Ability to turn data, customer insight and campaign performance into practical improvements.
• Strong creative judgement with an eye for brand consistency and visual presentation.
• Excellent communication, planning and organisational skills.
• Commercial awareness and an understanding of how social media can support retail, marketing and e-commerce objectives.

Preferred

• Experience within retail, fashion, jewellery, beauty, lifestyle or e-commerce
• Experience managing paid social budgets and measuring return on advertising spend
• Experience using content creation, design and video-editing software
• Experience working with influencers, creators or brand ambassadors
• Understanding of e-commerce customer journeys, digital acquisition and conversion

Benefits

• Argento's current employee offering includes benefits such as generous staff discount, family-friendly policies, company pension, incentives, training and career progression opportunities.