Responsibilities

• Execute and manage Honey Pot Treats’ monthly social content calendar across Instagram and related platforms
• Create, edit, and repurpose engaging content including Stories, Reels, carousels, captions, and graphics
• Maintain consistency with brand voice, visual identity, and seasonal campaign strategies
• Support launch campaigns, product announcements, retail activations, and community initiatives
• Respond to comments, DMs, and audience engagement in a timely and professional brand voice
• Engage authentically with relevant cannabis, wellness, food, lifestyle, and NYC-based communities
• Identify opportunities for collaborations, influencer partnerships, and earned media exposure
• Monitor social media performance metrics including engagement, reach, saves, shares, and follower growth
• Track trends and identify opportunities to improve content performance and audience growth
• Provide weekly insights and recommendations to the founding team

Requirements

• Strong interest in social media marketing, digital marketing, branding, or content creation
• Familiarity with Instagram, TikTok, and emerging social trends
• Excellent written and verbal communication skills
• Comfortable working independently and managing deadlines
• Basic experience with Canva or similar content creation tools
• Highly organized, detail-oriented, and proactive

Preferred

• Experience managing a social media account, creator page, small business account, or personal brand
• Familiarity with analytics tools and interpreting engagement metrics
• Experience with CapCut, Later, ManyChat, ChatGPT, Claude, or other AI tools
• Interest in cannabis, wellness, food & beverage, or startup culture
• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Journalism, or a related field