Drive short-form content across Sparrow’s key platforms to test, learn, and inform brand storytelling.

• Create and publish short-form content across TikTok, Instagram Reels, and YouTube Shorts
• Participate in creative brainstorms and contribute fresh, trend-aware ideas
• Study audience engagement to understand what’s working and why

Responsibilities

• Create and publish short-form content across TikTok, Instagram Reels, and YouTube Shorts
• Participate in creative brainstorms and contribute fresh, trend-aware ideas
• Study audience engagement to understand what’s working and why
• Collaborate with the founding team on brand voice and platform strategy

Requirements

• Deep understanding of short-form storytelling — hooks, pacing, retention, and CTAs
• Confident filming and talking on camera
• Clear written and spoken communication
• Confident using TikTok and Instagram for brand growth
• Quick idea generation and execution
• Strong command of editing tools (Premiere Pro, Final Cut, CapCut, or equivalent)
• Interest in founders, startups, business, AI, and product storytelling
• Natural on-camera presence with fun, positive energy and authenticity
• Trend-aware and always experimenting with new formats and sounds
• Curious about AI tools for editing, captions, motion tracking, and testing
• Data-curious — you want to know why a video worked, not just that it did
• Thrives in fast, iterative, and collaborative environments

Preferred

• experience with creators, viral formats, or high-performing posts