Responsibilities

• In this role, you'll be responsible for developing and executing paid social media marketing campaigns and Google Vehicle Listing Ads for our commercial vehicle dealer base. You'll play a key role in ensuring our customers get the best possible return on investment (ROI) from our add-on marketing services.
• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling
• Successfully onboard dealerships to run Google Vehicle Listing Ads
• Organize and build well-structured campaigns, ad sets, and ads monthly
• Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals
• Must be able to both listen to customer needs/concerns and make recommendations
• Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions
• Perform regular reviews with customers to report results and identify opportunities for improvement
• Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization
• Stay up-to-date on the latest digital marketing trends and best practices

Requirements

• Experience in paid social media marketing is required
• Experience in Google VLAs is strongly preferred
• Experience either working at or directly with automotive dealerships is strongly preferred
• Proven ability to create engaging and effective social media content
• Strong analytical skills with the ability to interpret and apply data insights
• Excellent communication and writing skills
• This is a customer-facing position that requires the ability to communicate effectively and professionally in online meetings.

Preferred

• Experience in Google VLAs is strongly preferred
• Experience either working at or directly with automotive dealerships is strongly preferred

Benefits

• Work on meaningful projects that shape the future of the commercial vehicle industry.
• Competitive salary.
• Fully remote Monday-Friday work week.
• Comprehensive medical, dental, and 401k benefits, with complimentary life insurance.
• Paid Time Off (PTO) and holidays.
• Flexible scheduling, subject to manager’s approval.
• Opportunity to work with a supportive and innovative team.