Social Media Marketing and Enrollment Specialist

Hanover County, VA (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Drive enrollment by building and managing a social-first marketing program for early childhood education centers, coordinating content, tours, and lead nurture with a strong brand presence across Facebook, Instagram, TikTok, and web channels.

  • Manage and grow a multi-platform social presence to raise visibility and engagement
  • Craft and schedule content that showcases classrooms, events, and programs
  • Partner with a digital agency to optimize spend, ROI, and performance metrics

Job Description

Drive enrollment by building and managing a social-first marketing program for early childhood education centers, coordinating content, tours, and lead nurture with a strong brand presence across Facebook, Instagram, TikTok, and web channels.

  • Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms
  • Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs
  • Develop and execute monthly content calendars and marketing campaigns
  • Monitor social media engagement and respond professionally to comments, messages, and inquiries
  • Increase online visibility, parent engagement, and community awareness
  • Capture high-quality photos and videos while ensuring compliance with center policies and permissions
  • Promote events, enrollment campaigns, seasonal programs, and community partnerships
  • Track social media performance metrics and recommend growth strategies
  • Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics
  • Maintain a polished, consistent, and professional brand image online
  • Bachelor's degree in Digital Marketing or Marketing
  • Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement
  • Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools
  • Excellent communication and interpersonal skills
  • Comfortable speaking with families and conducting tours
  • Creative thinker with strong organizational skills
  • Ability to multitask in a fast-paced
  • Passion for early childhood education and community engagemenenvironment
  • Photography, video editing, and graphic design skills are a plus
  • Outing and personable
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

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Social Media Marketing and Enrollment Specialist

The Learning Experience - Glen Allen · Hanover County, VA · On-site