Responsibilities

• Assist in the development of and execute the social media strategy in collaboration with marketing and content teammates that achieves goals and objectives for engagement, marketing conversion, and storytelling.
• Grow the Alumni Association's social media presence by curating and creating day-to-day content, including copy, basic graphics, photos, and videos.
• Create, edit, and publish short-form video.
• Ensure content, tone, and voice are consistent with Alumni Association brand guidelines.
• Track key performance indicators (KPIs), analyze data, and generate reports to assess the effectiveness of campaigns and content.
• Maintain the long-term publishing calendar of the Alumni Association's social media channels, identifying timely and relevant ideas and working with internal teams to develop engaging content.
• Provide live coverage, including photos and videos, of the Alumni Association's signature events.
• Engage digital communities on the Alumni Association's social media channels, monitoring and moderating comments and sentiment and proactively responding to questions and conversations and escalating as needed.
• Consult and assist as needed with marketing paid media initiatives.
• Execute basic database queries to segment audience communications.

Requirements

• 2 years of experience managing social media or digital content to increase engagement within a brand.
• Strong understanding of the University of Michigan brand.
• Ability to utilize Google Suite, including mail, sheets, docs, slides, chat, etc.
• Demonstrated ability and passion to build your own digital skill set.
• Team player and a strong attitude for collaboration.
• Excellent written communication skills for social media.
• A proven ability to generate creative, innovative solutions to issues with a can-do attitude and a mindset to be results-driven.
• Ability to work effectively with leaders and colleagues in an environment made up of different perspectives and lived experiences.

Preferred

• Experience with Sprout Social or similar platforms
• Experience with Marketing Cloud or similar email marketing platforms
• Familiarity with Google Sheets, Excel, and similar software