Responsibilities

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to boost brand visibility and audience interaction.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Create high-quality visual content including graphics, photography, and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing initiatives.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine content strategies.
• Implement SEO best practices and keyword research techniques to optimize content for search engines and increase organic reach.
• Coordinate with the public relations team to craft press releases, media outreach strategies, and manage relationship management efforts with key stakeholders.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign effectiveness and inform future marketing plans.
• Manage paid advertising campaigns on Facebook Advertising and other digital platforms to maximize ROI.
• Support branding efforts by maintaining consistent messaging across all channels while ensuring alignment with overall marketing goals.
• Assist in E-commerce initiatives by creating promotional content that drives online sales and enhances customer engagement.