Responsibilities

• Develop and execute a tailored social media strategy that aligns with the Ben & Jerry’s brand, our three-part mission, and the shop’s foot traffic and catering revenue objectives.
• Create, curate, and schedule compelling content across digital platforms (e.g., Instagram, Facebook, TikTok, X/Twitter) to highlight flavors, in-store events, shop culture, team moments, and community engagement.
• Design and manage digital marketing efforts to support catering pipeline growth, seasonal promotions, community partnerships, and campus-facing campaigns.
• Collaborate with shop leadership and staff to collect stories, images, and key updates for promotion across platforms.
• Monitor social media engagement, respond to messages and comments, and foster a positive, welcoming online presence for the shop.
• Track performance metrics and provide regular reporting on reach, engagement, and the effectiveness of campaigns.
• Produce branded collateral such as flyers, catering menus, digital newsletters, and event announcements that comply with Ben & Jerry’s franchise brand standards.
• Ensure all digital communications reflect a cohesive, professional brand identity consistent with both the local shop and the national Ben & Jerry’s brand.
• Remain informed on relevant trends and best practices in food and beverage marketing, local retail, digital storytelling, and community engagement.

Requirements

• Availability for on-site visits or shop events in University City / West Philadelphia on a weekly basis.
• Experience (1+ years) in social media management, digital marketing, or communications, preferably in food service, retail, hospitality, or mission-driven brands.
• Strong writing, editing, and storytelling skills with the ability to craft engaging content for diverse audiences.
• Proficiency with key platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube) and scheduling tools (e.g., Buffer, Hootsuite, Later, Meta Business Suite).
• Graphic design skills and experience using tools like Canva, Adobe Creative Suite, or similar for branded content creation.
• Ability to analyze engagement data and adjust strategy based on insights.
• Strong collaboration and communication skills; comfortable working independently and in partnership with shop leadership.
• Experience working with a franchise brand, small business, or in food service is preferred, along with an understanding of operating within corporate brand guidelines.
• Ability to manage multiple projects and meet deadlines with minimal supervision.
• Be a team player with a genuine desire to work in a collaborative, community-oriented environment.

Preferred

• Experience working with a franchise brand, small business, or in food service is preferred, along with an understanding of operating within corporate brand guidelines.

Benefits

• Employee discount
• Flexible schedule
• Paid time off