Responsibilities

• Identify and connect with fans, super users, influencers, and advocates to increase reach and engagement.
• Manage community by monitoring conversation and responding to comments, messages, and mentions on Brooks Running social accounts (TikTok, Instagram, Facebook, Twitter, YouTube, Strava, Threads, etc.).
• Maintain a consistent tone and voice that is aligned with the brand, channel expectations, and target audience.
• Filter, tag, and respond to mentions of advocacy and education on social media in real time.
• Discover trending topics, community needs, and audience interests; flag issues and opportunities to internal teams when needed.
• Coordinate product seeding and fulfillment with brand advocates.
• Assist with generating insights, pulling data, and providing recommendations to optimize community management through reporting, both monthly, campaign, and ad hoc.
• Assist team with the execution of Brooks social media strategy to grow engagement, increase exposure, and mitigate risk.
• Keep up to date on social media platforms, tools and technologies, and share relevant new trends with the broader team.

Requirements

• 1+ years of experience in community and/or social media and writing social media copy
• Experience using social listening tools to gauge conversation (Netbase, Sprinklr, Emplifi, etc.) and scheduling/posting tools (Sprinklr, Emplifi) preferred
• Strong command of MS Office applications
• Knowledge and confidence to develop and communicate a point of view
• Creative thinker who is always looking for new ways to interact with our audience to illustrate our brand mission
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Embraces and lives the Brooks values!

Preferred

• Experience using social listening tools to gauge conversation (Netbase, Sprinklr, Emplifi, etc.) and scheduling/posting tools (Sprinklr, Emplifi) preferred

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.