Responsibilities

• Develop and implement innovative social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create engaging content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator
• Manage social media scheduling and posting through applications like Hootsuite and Buffer to ensure consistent brand messaging
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activity
• Optimize social media campaigns using Facebook Advertising and Google Analytics to maximize reach and engagement
• Conduct keyword research to enhance content visibility through SEO best practices
• Collaborate with public relations teams to manage brand reputation and coordinate outreach efforts for maximum impact

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of content creation
• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and video editing
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations
• Knowledge of SEO strategies, keyword research, web analytics (Google Analytics), and social media marketing techniques
• Ability to craft compelling copy with excellent proofreading skills to ensure clarity and brand consistency
• Experience with Facebook Advertising campaigns and e-commerce platforms is a plus
• Strong relationship management skills to engage with influencers, partners, and community members effectively

Preferred

• Experience with Facebook Advertising campaigns and e-commerce platforms is a plus

Benefits

• 401(k)
• Employee assistance program
• Health insurance
• Life insurance
• Tuition reimbursement
• Vision insurance