Responsibilities

• Monitoring, updating, and building social media content for all social media channels managed by the YSM Office of Communications
• Creating and executing a comprehensive social media strategy to amplify reach, user engagement, and reciprocity throughout the Yale community, including the YSM departments and faculty, the University, and other professional schools
• Curating and developing content for the school’s social media accounts; ensuring that all social media posts adhere to best practices and institutional editorial guidance
• Collaborating with editorial and marketing colleagues both in the central communications office and communications officers throughout the school to elevate content strategy and production and ensure consistency of message across all communications channels
• Developing and tracking analytics for key KPIs, including Altmetric points, refining strategies and content; preparing a monthly YSM social media dashboard and weekly manager reports
• Monitoring social media feeds for negative comments and enacting an effective communications response strategy
• Collaborating with and serving as a resource for YSM department communications officers and social media managers
• Developing and maintaining policies and guidelines for the school’s social media platforms
• Acting as lead social media resource for YSM; Keeping on top of relevant trends, changes in platform policies, and best practices; proactively communicating information to editorial team and communications officers; conducting training sessions for new account holders
• Attending social media training sessions with the University social media lead

Requirements

• Significant ability with, or very strong interest in, science and medicine content. Ability to develop relationships with faculty and other stakeholders to manage YSM’s social media platforms and help grow followers. Position requires regular attendance at on-campus events.
• Knowledge/ability with computers and relevant software applications pertinent to online publishing and social media, including scheduling and social listening tools as well as Canva and Adobe Creative Cloud.
• Excellent writing and communication skills with a keen eye for grammatical errors or confusing text. Outstanding organizational skills and very detail-oriented
• Understanding of web structure, web best practices, web usability, and fluency with online technology, specifically social media management systems and a history of successful, metrics-proven social media posting and management of accounts.
• Proficiency with maintaining web content, content management systems and HTML editing tools, social media platforms, survey building tools, and Microsoft Office Suite. Ability to identify and learn new technology.

Preferred

• Three years of experience in website editing and/or social media strategy/implementation and success. Experience with social media in a medical/academic setting with multiple stakeholders.
• Two years of experience in health/science writing, social media, digital journalism (e.g., video, audio blogging, etc.) or an equivalent combination of education and experience.
• Health-related editorial experience.