Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives to maximize reach and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create captivating content including posts, graphics, videos, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure high-quality visual storytelling.
• Manage daily social media activities using applications like Hootsuite and Buffer to schedule posts, monitor interactions, and maintain consistent brand voice.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and marketing tactics.
• Utilize analytics tools such as Google Analytics and web analytics platforms to monitor campaign performance, measure ROI, and optimize future strategies based on data-driven insights.
• Engage with followers through social media communication channels to build relationships, handle inquiries professionally, and foster a vibrant online community.
• Coordinate with public relations teams to align messaging during campaigns or crisis situations while managing media editing tools for content refinement.

Requirements

• Proven experience in social media management within a digital marketing environment, demonstrating success in growing audiences and engagement metrics.
• Strong proficiency with social media platforms’ native tools as well as third-party management applications like Hootsuite or Buffer.
• Skilled in content creation including graphic design (Adobe Photoshop, Adobe Illustrator), video editing, photography, and proofreading for polished output.
• Knowledge of SEO best practices, keyword research techniques, and social media marketing strategies to enhance online visibility.
• Familiarity with digital marketing performance monitoring tools such as Google Analytics and marketing online analytics to evaluate campaign effectiveness.
• Experience in media performance analytics and social media content marketing to refine messaging based on data insights.
• Excellent relationship management skills with the ability to collaborate across teams including public relations, branding, and marketing analytics units.

Benefits

• Flexible schedule