Responsibilities

• Team Leadership & Mentorship: Manage and mentor the internal social team, defining content direction, campaign strategy, and performance expectations. Foster a culture of accountability, creative excellence, and continuous improvement across all social functions.
• Social Strategy Management: Build and lead the full social presence across all platforms and communities including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Pinterest, Reddit, and emerging channels, defining brand voice and establishing posting cadence. Leverage platform algorithms and SEO to grow reach and ensure Vego is a thought leader in the gardening and sustainability space.
• Subreddit Strategy & Reddit Authority: Move beyond direct interaction to establish Vego as a trusted, value-added member of the gardening Reddit ecosystem. You will lead organic interactions, provide expert horticultural advice, and manage brand reputation.
• Facebook Group Ecosystem Management: Transition the Vego Garden Facebook group from a customer service hub to a high-value educational community. You will develop a moderation framework that empowers "Super-Users" and fosters peer-to-peer mentorship.
• Emerging Platform Strategy: Lead Vego's expansion into emerging channels with platform-native strategies, not repurposed content. Develop a high-utility Pinterest ecosystem focused on garden planning and visual SEO. Identify and integrate into high-impact Discord servers to engage with the next generation of tech-forward sustainability enthusiasts.
• Horticultural Authority & Education: Serve as a technical resource for the gardening community. You should be comfortable discussing zone-specific planting, soil health, and pest management, ensuring Vego’s voice is one of undeniable authority.
• Community Care: Build and moderate dedicated spaces beyond basic interaction to foster peer-to-peer support, turning our social presence into a thriving resource center. This includes responding to comments, DMs, mentions, and tags in a timely, on-brand manner, ensuring every gardener who reaches out feels heard, and valued.
• Community Expansion: Maintain a continuous pulse on the evolving digital landscape, proactively identifying and pursuing new online spaces where Vego can add value and build meaningful presence.
• Brand Reputation & Escalation: Monitor community conversations for emerging issues and customer service needs, escalating concerns to the appropriate teams with the context and urgency required to act quickly. You will be the connecting link between the community and internal teams, ensuring no voice goes unheard.
• Strategic Content Collaboration: Partner with internal teams to ensure social content is "community-first", turning real customer questions and success stories into high-performing UGC campaigns. You will also contribute to the creation of PPC ad content, ensuring paid creative reflects the authentic voice, language, and needs of the Vego gardening community.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising or relevant field required.
• 5+ years of experience managing social media communities for a DTC e-commerce brand.
• 1+ years of experience managing or leading a small team.
• Proven Green Thumb: demonstrated understanding of gardening to serve as a credible resource.
• Strong written communication skills with a clear, friendly brand voice across platforms.
• Deep understanding of social media strategy and online culture.
• Experience growing social media presence on platforms like Reddit, Discord, Youtube, and Pinterest.
• Proficiency in social analytics beyond surface-level metrics.
• Experience contributing to or informing paid social and PPC creative.
• Experience using social media management tools (e.g., Sprout, Hootsuite, Later, Sprinklr).
• Strong organizational and time-management skills with the ability to manage multiple platforms, campaigns, and community spaces simultaneously.
• Experience planning or activating social-first event and campaign strategies.

Benefits

• Flexible Paid Time Off.
• 12 PTO days per year, accrued bi-weekly, with incremental increases annually.
• 7 paid Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.
• Company-sponsored breakfasts and lunches.
• We offer great culture, supportive leadership, engaging activities, employee appreciation, and other perks that make every day at work more rewarding!