Responsibilities

• Social Media Strategy and Analysis (20%)
• - Based on CCAPS and UMN brand and goals, develop strategies to grow CCAPS followers, impressions, and engagement on social media.
• - Recruit, hire, train, and manage CCAPS social media interns/student ambassadors, when applicable.
• - Set annual goals per platform. Track social KPIs, provide context (changes over time, comparison to industry standards, etc.) and share with stakeholders. Use data/insight to adjust approach as necessary.
• - Nurture social media collaborations within the University and with external partners.
• - Monitor emerging social media platforms. Assess their value for engaging CCAPS audiences and recommend new platform adoption as appropriate.
• Social Media Management (80%)
• - Partner with marketing managers, content managers, alumni relations managers, program staff and AI tools to ideate and develop a content plan.
• - Create engaging/accessible social content. Take/edit photos and video (using tools such as CapCut, Descript, or Canva). Write copy.
• - Schedule and tag posts in Sprout Social. Ensure posts are optimized for discoverability.

Requirements

• Bachelor’s Degree in Communication, Journalism, Marketing, Art or related field or non-communication related degree with additional two years of professional communication experience, or a combination of related education and work experience to equal at least six years.
• Experience developing social media strategies and deploying them with positive results.
• At least two years of experience creating engaging social media content.
• A proven track record of writing clear, concise, and creative copy.
• Demonstrated strong grasp of English usage and grammar.
• Experience making digital communications accessible.
• Use of video editing tool such as CapCut, Descript or Canva.
• Interpersonal skills including patience, tact, and the ability to work with a variety of people at all levels to lead communications efforts.

Preferred

• Experience with a social media management tool such as Sprout Social.
• Experience working in education.
• Experience using AI-empowered workflows.
• Excellent organization skills and the ability to handle a high volume of work, multiple projects being worked on simultaneously, and tight deadlines.

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services