Social Media Manager, UCANZ

Responsibilities

• Strategically shape social programming and the editorial calendar, identifying opportunities informed by fan insights, cultural and platform trends, performance, and business priorities.
• Develop audience-first social concepts, campaigns, and platform-native content that bring Crunchyroll’s titles, brand, partnerships, and key initiatives to life for fans.
• Develop organic social strategies to reach and grow priority audience segments across UCANZ to support broader membership growth objectives.
• Lead community management and engagement strategy, identifying opportunities to participate in fan conversation, deepen engagement, and build stronger connections with Crunchyroll’s community.
• Lead social support for assigned cross-functional initiatives, partnering with teams across Crunchyroll to translate broader marketing and business objectives into effective social strategies and executions.
• Identify where agency or external support can add capacity or specialized expertise across content, community management, publishing, and social operations.
• Oversee operational workflows across Social, agency partners, Brand Management, and licensors, helping ensure content approvals are efficiently routed, tracked, documented, and escalated when needed.
• Use social performance and audience insights to evaluate effectiveness, identify learnings, and continually optimize social and community strategies.
• Provide leadership and flexible coverage across social workstreams during major launches, tentpoles, high-volume periods, and shifting team priorities.

Requirements

• 5+ years of experience in social media, community, digital marketing, or a related field in the entertainment or another fandom-driven brand.
• Experience working with entertainment IPs.
• Experience developing social media strategy using strong creative and editorial instincts across content, programming, community engagement, and campaigns.
• Experience developing organic social strategies to reach and grow distinct audience segments, with an understanding of platform discovery, content distribution, and community engagement.
• Strong understanding of fandom and online communities and know how to turn fan conversation, trends, and audience behavior into engaging social opportunities.
• Experience translating broader brand and business objectives into audience-first social strategies and executions while effectively navigating cross-functional stakeholders.
• Experience working with agencies and external partners, from identifying support needs and developing briefs to onboarding and providing strategic direction.
• Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!