Social Media Manager

New York City, NY (Remote)

$85K/yr – $100K/yrMid Level6+ years expFull time

Posted 8 days ago

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Job Summary

Own and drive multi-brand social strategies from concept to execution, coordinating creative, performance insights, and community engagement across platforms.

  • Lead strategic direction for brand accounts on Instagram, TikTok, Facebook, Threads, YouTube Shorts
  • Translate client objectives into content goals and report performance
  • Collaborate with design, video, and influencer teams and respond to audience in real time

Job Description

Responsibilities

  • Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
  • Set and track content goals aligned with client objectives (awareness, engagement, conversion)
  • Communicate performance insights and next steps clearly to internal and external teams
  • Anticipate client needs and proactively pitch new ideas, formats, and campaigns
  • Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
  • Ensure content feels social-first, timely, and tailored to each platform
  • Collaborate closely with design, video, and influencer teams to bring ideas to life
  • Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
  • Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
  • Post live during events, drops, or key cultural moments when applicable

Requirements

  • 6+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
  • Proven track record of independently managing and growing a social media presence for a large B2C brand.
  • Must have previous agency experience managing client relationships.
  • Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
  • Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
  • A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
  • Ability to think creatively and generate innovative content ideas.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Preferred

  • Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.

Benefits

  • Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
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