Responsibilities

• Social Media Strategy, Content Development & Campaign Management
• Develop and execute comprehensive social media strategies that align with brand, product, and business objectives.
• Lead the planning, development (copywriting/design), publishing, and optimization of content across social media platforms including LinkedIn, YouTube, and other emerging channels.
• Partner with Product Marketing, Brand Communications, Sales and other cross-functional teams to develop social content that supports integrated marketing campaigns, product launches, events, and business initiatives.
• Manage editorial calendars and ensure consistent content delivery across all social platforms.
• Manage paid social media campaigns including audience targeting, budget allocation, performance optimization, and ROI measurement.
• Support events, trade shows, webinars, and product launches through social media promotion and real-time event coverage.
• Stakeholder Collaboration, Customer Engagement & Brand Stewardship
• When applicable, direct external agencies, content creators, and freelancers responsible for social media strategy, content development, paid social campaigns, and performance reporting.
• Develop and manage employee advocacy and executive thought leadership programs to expand organizational reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field.
• Minimum 6-8 years of progressive experience in social media marketing, digital communications, or integrated marketing communications or equivalent combination of education and directly related experience.
• Experience managing product-focused (primary) and business social media programs.
• Experience with paid social advertising and social analytics.
• Experience within healthcare, medical device, pharmaceutical, or highly regulated industries preferred.
• Demonstrated success growing brand awareness, engagement, and audiences through social media initiatives.

Preferred

• LinkedIn Campaign Manager
• Meta Business Suite
• Google Analytics
• Sprinklr, Hootsuite, Sprout Social, or similar platforms
• Microsoft Office Suite
• Adobe Creative Cloud (preferred)
• Marketing Automation and CRM platforms (preferred)

Benefits

• annual bonus
• paid vacation
• paid holidays
• health, dental and vision benefits
• 401(k), with matching contributions
• tax advantage savings accounts
• legal plan
• voluntary life and AD&D insurance
• voluntary long-term disability, short term disability
• critical illness and accident insurance