Social Media Manager

Responsibilities

• Own and develop organic social media strategy across channels, working with the Head of Digital Marketing and Head of Creative Operations.
• Build and manage a social-first content calendar, working with the Digital Marketing team to plan UGC and branded content in line with the wider marketing plan.
• Manage organic social scheduling and boosting on a day-to-day basis.
• Work with our external agencies and internal departments to deliver ad-hoc large-scale marketing campaigns and store activations.
• Travel to events to support with content creation.
• Work closely with the brand team and senior stakeholders for QC sign off on creative used on organic social and agree a streamlined approval process that allows reactive content to go live quickly.
• Secure usage rights from creators to post UGC on our organic channels as needed.
• Develop the upper-funnel social strategy for brand communications on Meta, TikTok and Pinterest across both organic and paid.
• Ensure that the campaigns are performing, adjusting them accordingly.
• Ensure that the analytics for the campaigns and channels are growing, developing our follower growth and engagement.

Requirements

• Someone with sufficient experience within social media marketing and influencer outreach
• Someone with a proven track record or demonstrating exceptional knowledge and understanding or the social media landscape
• Experienced in fashion retail within a social media team (agency or in-house)
• Able to confidently interpret business and marketing requirements to develop specific social briefs.
• Detail oriented, to ensure flawless execution of global and regional social activities.
• Someone that will remain at the helm of current trends including visuals, cultural moments and formats.
• Able to work cross-functionally – this role has key interfaces both internally and externally.
• Happy to travel to events and store openings across the UK.
• Experienced in building strong working relationships with key social platforms in prior roles.
• Skilled in executing an aesthetically pleasing and on-brand social media experience.

Benefits

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.