Responsibilities

• Own organic and social strategy across channels: what we post, why we post it, where it goes, and what it's supposed to do for the business and how it drives first click conversions.
• Define and maintain our content pillars, and make sure every piece of content maps to one.
• Build platform-native strategy per channel rather than cross-posting the same asset everywhere. Build the quarterly and monthly organic roadmap, and translate company goals into an organic plan that gets us there.
• Broaden our content range across the education, hormone, nutrition, transformation, and empowerment angles that resonate most with a 35+ audience.
• Own the calendar. Build and maintain a live content calendar covering filming, editing, approvals, publishing, and promotion, planned weeks ahead.
• Block filming days with our talent in advance, get scripts reviewed and prioritized ahead of shoot days, and keep the pipeline full.
• Plan the visual grid and content mix so every channel looks intentional.
• Set and hold a repeatable posting cadence across Instagram, TikTok, Facebook, and YouTube Shorts.
• Document the workflow so the system is repeatable and transferable.
• Own where ideas come from. Concepts should be sourced deliberately from trends, performance data, audience language, and our pillars.

Requirements

• Proven organic strategy experience with numbers to back it. You have built an organic strategy from scratch or rebuilt a struggling one, and you can walk us through the before and after: follower growth, engagement, views, and ideally leads or revenue.
• You are exceptionally organized. Calendars, trackers, and documented processes are how you work, not something you'll get to later. You build systems that keep running whether or not you're in the room.
• A track record of breakout content. You've made things that took off, and you can explain the thinking behind them. You know how to build a hook, a format, and a series, and how to spot a trend worth adapting.
• Proven experience managing and growing a high-performing Instagram account. DTC, wellness, fitness, or coaching space strongly preferred. TikTok, YouTube Shorts, and Facebook experience strongly preferred.
• Comfort with numbers. You can build a report, read engagement and conversion data, and use it to make decisions, not just report on it. Experience with analytics and attribution tooling is a plus.
• Experience coordinating creative production. Briefing editors, designers, agencies, and on-camera talent, and holding deadlines across all of them.
• Hands-on experience with ManyChat or a comparable chat-automation platform.
• Working knowledge of email marketing/automation platforms and funnel logic. You don't need to own email, but you need to speak its language and coordinate with the team that does.
• A real grasp of lead magnet strategy and how content, chat, and email work together to convert an audience into customers.
• Strong writing skills and a good ear for brand voice. You can write copy that doesn't sound like AI or a corporate account: short, punchy, fifth-grade reading level, no em dashes.

Preferred

• Experience marketing to women 35+ or in the fitness/wellness/coaching space.
• Familiarity with TikTok Shop or e-commerce-linked content.
• Experience briefing, training, or managing ambassador or affiliate creators.
• Experience building an in-house content function.
• Familiarity with ClickUp, Metricool, Canva, or comparable tools.