Responsibilities

• Develop and execute platform strategies across Instagram, TikTok, Reddit, and emerging channels
• Build monthly content calendars aligned to business priorities (egg freezing, IVF, donor recruitment, etc.)
• Partner with internal teams to translate clinical education into accessible, engaging content
• Write copy and guide creative direction to ensure content is on-brand, compliant, and performance-minded
• Track and report on key metrics (engagement, reach, saves, clicks, leads) and use insights to optimize
• Identify and recruit mission-aligned creators across fertility, women’s health, parenting, lifestyle, and local markets
• Own outreach, negotiation, contracting, and briefing
• Manage deliverables, usage rights, whitelisting, and paid amplification in partnership with growth team
• Build long-term ambassador relationships, not just one-off posts
• Measure performance and continuously refine creator mix based on ROI and brand impact

Requirements

• 3–5 years of experience in social media and influencer marketing (healthcare, wellness, women’s health, or mission-driven brands a plus)
• Experience managing creators end-to-end — from sourcing to reporting
• Strong copywriting skills with an ability to balance warmth and credibility
• Comfort interpreting performance data and adjusting strategy accordingly
• Understanding of paid usage/whitelisting and how influencer integrates into a broader growth strategy
• Ability to manage multiple brands with distinct audiences and tones

Benefits

• Investing in You Today and Tomorrow
• Supporting your well-being
• Competitive medical, dental, and vision plans
• Paid time off to recharge and enjoy personal time
• Access to BetterHelp therapy sessions for mental and emotional wellness
• Commuter benefits and discounted rates on home, auto, and pet insurance
• Investing in your future
• 401(k) with up to a 4% company match
• Comprehensive fertility and parental leave benefits
• Career development opportunities in a fast-growing organization