Social Media Manager at Spring Fertility | New York, USA | $75K/yr – $110K/yr

Spring Fertility

Social Media Manager

New York, USA (On-site)

$75K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead Spring Fertility's social and creator strategy across platforms to translate clinical education into engaging, compliant content that drives awareness and patient leads.

Own end-to-end influencer programs from sourcing to reporting
Must-have: 3–5 years in social media and influencer marketing in healthcare or mission-driven brands
Standout: ability to translate clinical education into accessible, high-impact content at scale

Job Description

Responsibilities

Develop and execute platform strategies across Instagram, TikTok, Reddit, and emerging channels
Build monthly content calendars aligned to business priorities (egg freezing, IVF, donor recruitment, etc.)
Partner with internal teams to translate clinical education into accessible, engaging content
Write copy and guide creative direction to ensure content is on-brand, compliant, and performance-minded
Track and report on key metrics (engagement, reach, saves, clicks, leads) and use insights to optimize
Identify and recruit mission-aligned creators across fertility, women’s health, parenting, lifestyle, and local markets
Own outreach, negotiation, contracting, and briefing
Manage deliverables, usage rights, whitelisting, and paid amplification in partnership with growth team
Build long-term ambassador relationships, not just one-off posts
Measure performance and continuously refine creator mix based on ROI and brand impact

Requirements

3–5 years of experience in social media and influencer marketing (healthcare, wellness, women’s health, or mission-driven brands a plus)
Experience managing creators end-to-end — from sourcing to reporting
Strong copywriting skills with an ability to balance warmth and credibility
Comfort interpreting performance data and adjusting strategy accordingly
Understanding of paid usage/whitelisting and how influencer integrates into a broader growth strategy
Ability to manage multiple brands with distinct audiences and tones

Preferred

Experience in fertility or healthcare influencer marketing
Ability to translate clinical education into accessible content

Benefits

Competitive medical, dental, and vision plans
Paid time off to recharge and enjoy personal time
Access to BetterHelp therapy sessions for mental and emotional wellness
Commuter benefits and discounted rates on home, auto, and pet insurance
401(k) with up to a 4% company match
Comprehensive fertility and parental leave benefits
Career development opportunities in a fast-growing organization
Employer-paid life and disability insurance

Spring Fertility

3.0 Glassdoor

Spring Fertility is the Bay Area's most modern fertility center, delivering state-of-the-art IVF, egg freezing, genetic testing, and advanced reproductive services with an innovative, seamless, and patient-centric approach. Our personalized treatment plans, expedited services, and accessible pricing are designed to help you achieve your dreams of a family, now or later.We believe that everyone deserves to have a family if they want one. We opened Spring Fertility because you deserve care that focuses on you. We’re scientists, but we’re also spouses and parents and have been patients too.Spring Fertility. The new standard in fertility services. Book today: 415.964.5618 or hello@springfertility.com.

Founded in 2016

San Francisco, California, USA

352 employees (13 in marketing)

www.springfertility.com

46% recommend to a friend