Responsibilities

• Social Media Strategy & Management ▪ Develop and execute SpaDerma’s social media strategy in alignment with overall marketing and business objectives. ▪ Manage SpaDerma’s social presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms, including content calendars and publishing. ▪ Maintain a consistent brand voice, visual identity, and messaging across all SpaDerma-associated social accounts.
• Content Creation & Community Management ▪ Lead the creation of engaging photo, video, educational, promotional, and trend-driven content. ▪ Plan and execute recurring content shoots across SpaDerma locations, events, partnerships, trainings, and activations. ▪ Manage community engagement and identify high-quality user and provider-generated content for amplification. ▪ Develop social campaigns and giveaways that support engagement, audience growth, brand awareness, and partnerships.
• Provider Social Media Program ▪ Lead SpaDerma’s social media program for 80+ Aestheticians and Injectors with individual professional SpaDerma accounts. ▪ Develop ongoing training, coaching, resources, and content opportunities to increase provider participation and performance. ▪ Partner with providers to translate their expertise and personalities into engaging, brand-aligned social content. ▪ Establish goals and evaluate provider participation, account growth, engagement, and content performance.
• Analytics & Performance ▪ Establish, track, and report on KPIs including audience growth, reach, engagement, traffic, conversions, lead generation, and ROI. ▪ Evaluate the effectiveness of social campaigns, influencer and ambassador programs, giveaways, and other initiatives. ▪ Use performance insights to continuously optimize content, platform strategy, posting cadence, and campaigns. ▪ Present key results and recommendations to leadership and connect social performance to website traffic, bookings, and broader marketing outcomes.
• Influencer & Ambassador Programs ▪ Develop and manage SpaDerma’s influencer and ambassador strategies, including recruitment, relationships, campaigns, deliverables, and performance. ▪ Coordinate influencer visits, treatments, content requirements, and partnership deliverables. ▪ Review program KPIs to assess effectiveness and identify opportunities for improvement.
• PR, Events & Partnerships ▪ Serve as a key liaison with SpaDerma’s PR agency to coordinate social opportunities, influencer initiatives, media moments, and brand activations. ▪ Partner with the marketing team on events, partnerships, sponsorships, and community initiatives, developing social strategies that maximize awareness and engagement. ▪ Attend and capture content at approximately 2+ events per month, including occasional evening and weekend events.
• Team Leadership & Collaboration ▪ Manage and provide direction to designated marketing team members supporting social media and content initiatives. ▪ Establish priorities, delegate projects, provide feedback, and support team development. ▪ Partner closely with the Marketing Director and collaborate across marketing, operations, providers, leadership, agencies, and vendors. ▪ Develop scalable processes and guidelines to support the continued growth of SpaDerma’s social media program.
• Paid Advertising ▪ Support or manage paid advertising across Meta and Google, including campaign strategy, creative coordination, optimization, and reporting. ▪ Analyze campaign performance and recommend opportunities to improve conversions, efficiency, and return on ad spend.
• Additional Responsibilities ▪ Support additional marketing initiatives and special projects as needed. ▪ Perform other duties as assigned.

Requirements

• Demonstrated success managing and growing professional brand social media accounts.
• Experience measuring campaign performance, KPIs, conversions, and ROI.
• Excellent project management and organizational skills.
• Excellent written and verbal communication skills.
• Highly self-motivated, proactive, and comfortable taking ownership of projects from strategy through execution.
• Available to work some evenings and weekends.

Benefits

• Culture ▪ Fun, creative, and fast-paced atmosphere ▪ Supportive colleagues who care ▪ Free Botox and discounts on procedures and products
• Health & Wellness Benefits ▪ Medical, Dental and Vision Insurance – 50% contribution ▪ Paid paternity leave ▪ 401(k)
• Vacation & Time Off ▪ Paid holidays ▪ Paid time off
• Compensation & Growth ▪ Competitive salary based on experience ▪ Professional development and advancement opportunities