Responsibilities

• Creative direction and strategy
• - Lead the creative direction for the accounts you work on — the look, the voice, the content approach, and the reasoning behind it. This is a team effort but you will be leaned on for setting the stage in many cases
• - Build and maintain social strategy for each account: channel mix, content pillars, cadence, and the metrics that define success
• - Translate business objectives into content plans a founder or marketing lead can understand and sign off on
• - Track platform changes and audience behavior, and make the call on which shifts are worth acting on
• Content production
• - Shoot content on location — product, food, in-store b-roll, founder talking-head, event coverage. Most of this is iPhone-quality work; comfort with a DSLR is a plus
• - Edit short-form video from raw footage, with strong instincts for hooks, pacing, captions, and sound
• - Design static assets: graphics, carousels, stories, and brand-consistent templates
• - Write captions and short-form copy in each client's voice

Requirements

• 4+ years in social media, content, or account management, ideally including time as the primary point of contact for clients rather than supporting someone else in that seat
• Unrelenting attention to detail and quality. This is non-negotiable for success in this role.
• Demonstrated ability to shoot and edit your own content, with a portfolio of short-form work you personally produced
• Strong instincts for short-form video, and the ability to explain why something works rather than just recognizing that it does
• Excellent writing — captions, short-form copy, and clear professional client communication
• Composure under production pressure. Shoot days go sideways, and we need someone who adjusts and keeps the day on track
• The organization to run several accounts at once without dropping threads, and the judgment to flag capacity issues before they affect delivery
• Experience with Notion of very similar tool for day-to-day project and task management, or being very skilled at learning and evolving new workflows

Preferred

• Agency experience, particularly where you both managed the relationship and produced the work
• Background in one or more of our verticals: food and beverage, retail or grocery, consumer brands, political, or media and podcasting
• Experience hiring, training, or managing others
• Paid social experience — campaign strategy, build, and optimization
• Fluency with AI tools as part of a production workflow