Responsibilities

• Own and manage all Smartling social media channels, including LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms, as the primary voice of the brand.
• Build and execute a channel-by-channel content calendar, tailoring format, tone, and cadence to each platform's audience.
• Grow an employee advocacy program, equipping teammates with shareable content and making it easy for them to amplify company news.
• Partner with Content, Design, Demand Generation and Product Marketing to adapt long-form assets (blogs, webinars, product launches) into native social content.
• Track engagement, follower growth, and reach across platforms, and turn analytics into concrete adjustments to strategy.
• Monitor brand mentions and industry conversation, engaging authentically and flagging opportunities or risks in real time.
• Leverage AI tools to improve efficiencies and outcomes when it comes to social media and advocacy management.

Requirements

• 3+ years of experience managing social media channels for a B2B or SaaS company, with direct ownership of LinkedIn, Instagram, Facebook, X and YouTube.
• A track record of growing engagement and follower base through organic content strategy, not just paid boosts.
• Experience building or running an employee advocacy program.
• Hands-on content creation experience. You can write a strong caption, brief a designer, or storyboard a short-form video yourself.
• Comfort with social analytics and scheduling tools (e.g., Sprout Social, Hootsuite, Buffer, Hubspot or similar) and native platform analytics.
• Sharp copywriting instincts and an ear for adapting one brand voice across very different platforms.
• A bias toward action: you post, measure, and iterate rather than waiting for the perfect plan.
• Experience leveraging AI tools like Claude, ChatGPT and Gemini, to develop engaging content, improve workflows and uncover trends in analytics.

Preferred

• Adaptable. You shift tone and format fluidly between a LinkedIn thought-leadership post and an Instagram Reel without losing the throughline of the brand.
• Self-Directed. You don\u2019t need a content calendar handed to you: you build it, defend it, and adjust it as the news cycle moves.
• Collaborative. You know the best social content comes from product, sales, and customer stories, so you're constantly pulling threads from across the company.
• Analytical. You read engagement data as a signal for what to do next, not just a number to report.
• Creative. You spot the story inside a feature launch or a customer win before anyone else does.

Benefits

• Freedom - we are remote first
• Growth - an opportunity to learn and advance your career
• Wealth - we offer a competitive salary and 401(k) + company match
• Wellness - health insurance; free medical plan for you and your family
• Balance - flexible PTO + 11 holidays; generous parental leave
• Culture - an energetic, value-driven, and fun culture and team spirit
• Bonus - employee referral program and Apple equipment