Social Media Manager

Responsibilities

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars that align with client goals, build brand affinity, and drive measurable engagement across platforms.
• Creative Execution & Briefing: Write compelling copy, edit images, and produce/edit short-form video content (using Adobe Premiere, Photoshop, Canva, etc.) tailored to each brand’s unique tone of voice. Write clear creative briefs for internal teams, external freelancers, athletes, and brand ambassadors.
• Client & Stakeholder Management: Act as the primary, day-to-day social lead for your assigned clients, building strong relationships, presenting campaign recommendations, and communicating strategy with confidence.
• Research & Insight Integration: Synthesise data from white papers, platform trends, competitor activity, and Google Analytics to inform tactical recommendations and refine content in real-time.
• Community Management: Actively monitor client channels, assess engagement, and manage community interactions—protecting brand reputation with quick, thoughtful, and authentic responses.
• Reporting & Evaluation: Define key performance metrics, produce periodic reporting dashboards, and distill data into clear, actionable insights for clients.
• Agency Thought Leadership: Contribute to SHIFT’s own agency marketing through blog posts, LinkedIn articles, and industry commentary.

Requirements

• 3–5 years of professional social media marketing experience.
• Strong, verifiable track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of or active interest in cycling and outdoor culture.
• Ability to work from our Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major cycling events (agreed in advance).

Preferred

• Industry Passion: A genuine interest in cycling and the outdoor sector. You don't need to be a pro athlete, but you should actively follow event/race news and be eager to build your career in the sports industry.
• Proven Social Expertise: 3–5 years of hands-on experience managing social media accounts, campaigns, and strategies (agency or in-house).
• Platform Mastery: Expert-level knowledge of Facebook, Instagram, TikTok, and emerging platforms, with a deep understanding of platform algorithm dynamics and best practices.
• Multimedia Production Skills: Proficient in video and image editing using tools like Adobe Premiere, Photoshop, and Canva, with a strong instinct for what captures attention on social feeds.
• Data-Driven Mindset: Comfortable translating social metrics and analytics into strategic adjustments and clear client presentations.
• Exceptional Communication: Strong copywriting, sub-editing, and presentation skills—able to simplify complex ideas and articulate strategy clearly.
• Self-Organised & Collaborative: Reliable and proactive when managing multiple projects and timelines. Comfortable using agency tools like ClickUp and Slack.
• AI & Innovation (Bonus): Familiarity with AI-powered social media tools for workflow optimisation, content enhancement, or audience insights.